Pinkston Consulting
Communications...Marketing...Business Development

Resume:  Mike Pinkston

A highly accomplished and forward-thinking communications professional with over 25 years experience in all facets of internal and external communications, marketing communications and materials, branding, media and public relations, and proposal development.  Previous experience includes business development, program and project management, and finance.  Possesses proven capabilities in start-ups, financial planning and management, and acquisitions. 

 

Additional skills:

Senior Communications Executive: Manages all aspects of corporate internal and external communications.  Areas of special expertise include strategic communications plans, crisis communications, community relations, philanthropic programs and internal communications.

Advisor to CEO and Senior Management: Serves as a key participant in corporate strategy and marketing initiatives.  Develops CEO written and verbal messages for internal and external audiences.  Designs communications strategies related to mergers and acquisitions, and internal communications, as well as community and government affairs.

Marketing and Business Development Manager:  Fifteen years experience developing and communicating corporate branding and messaging through brochures, print and radio advertisements, publications and trade shows.  Manages, designs, and writes corporate marketing materials.  Leads external design firms, printers, freelance writers and artists.  Leads or participates in proposal positioning and development.

Accomplished Writer and Speaker:  Demonstrates extensive experience writing and producing corporate brochures, websites, news releases, corporate publications, and internal and external materials.  Creates and delivers presentations effectively.

Successful Operations Manager:  Service as a nuclear-trained Naval Officer followed by several years managing engineering services and information technology business units.

 

experience

 

Perot Systems, Fairfax, Virginia

 

Vice President, Public Affairs and Corporate Communications, Perot Systems Government Services, 2006-2008

Responsible for designing and managing corporate communications programs, including public affairs, marketing communications, branding and internal communications.  Reviewed and approved all media releases.  Guided web migration, re-branding and messaging efforts. Led the communications effort for the major acquisition of a $300M/1500 person company, including authoring the communications plans and overseeing the execution of all communications activities throughout the integration (initial communications, media releases, web migration, re-branding, messaging, etc.).

 

Results:  The effort on the acquisition was so successful that an outside firm conducting a survey of the “acquired” employees labeled the integration methodology and results “Best of Class”.

 

Affirmation:  James C. Ballard, Perot Systems Government Services President, stated “Mike [Pinkston] was one of the people I relied upon.  His ability to assimilate a large amount of operational and strategic data, recognize the salient information, and distill it to a manageable level was an important contribution to our overall business effort.  His innovative communications ideas helped push me into the internet age…”

 

Director, Corporate Communications, ADI Technology Corporation/ Perot Systems Government Services, 2001-2006

Started first communications organization for ADI Technology Corporation, a mid-sized federal contractor.  Designed and implemented corporate communications program and functions, including internal communications, media relations and marketing communications. Led the communications effort for the acquisition of a $120M/900 person company. Ensured consistent and accurate development and delivery of corporate message to employees, clients, partners, vendors and the public.  Oversaw charitable contributions program. 

 

Results:  The company had a history of dissatisfaction with corporate management and communications, but at the management planning retreat following a year under the new programs, a working group (consisting of many of the most vocal dissenters) concluded that “…communications are good…information is readily available and frequently and efficiently disseminated…”

 

Affirmation:  J. Gregory Bedner, CEO and President of ADI (and following its acquisition, Perot Systems Government Services), states “Mike [Pinkston] worked for me for over 18 years, joining my company at start-up.  Over the years I came to rely on him for his insight, intelligence, and attention to detail.  He has a natural, unfailing sense for communications - what will work, what won’t, and importantly, why.  His contributions were key to the success of my business.”

 

ADI Technology Corporation, Alexandria, Virginia

 

Note:  Prior to 2001 ADI was a mid-size corporation with no full-time communications staff.  Mr. Pinkston performed virtually all corporate communications functions as a collateral responsibility while also fulfilling operational roles.  These efforts ultimately led to his selection as the first Communications Director for the company (see above experience).

 

Program Manager, HIDTA Analytical Data Mining System, 1999-2001

Managed high intensity drug trafficking area (HIDTA) project with data-mining system enabling law enforcement agencies to identify case leads across cases, departments and jurisdictions.  Bid, won and managed IT projects such as suspect pointer index network system reengineering, state gun registration and permit system, Department of Public Safety and Correctional Services data mapping project and county homicide record conversion project. 

 

Director of Marketing and Business Development, 1997-1999

Designed corporate all-purpose, targeted presentations and identity materials.  Managed General Services Administration schedule, including marketing, proposal development, collaterals and Web presence, as well as financial estimating, planning, management and tracking.  Booked over $1,000,000 in task orders.

 

Business Manager, Information Technology Division, 1995-1997

Oversaw development and maintenance of all business practices.  Created marketing materials.  Led proposal initiatives.  Led project managers as well as maintained profit and loss responsibility for all projects for start-up information technology business unit.  Oversaw submission of 50 information technology proposals worth over $3,000,000.

 

Program Director, Advanced Applications Directorate, 1993-1995

Directed start-up and operation of organization.  Managed personnel, recruiting, and business development.  Oversaw technical operations.  Grew organization from $0 in 1993 to over $2,000,000 in 1995.  Architect of capture strategy leading to win of large submarine contract, unseating two 15-year incumbents.

 

 

ADDITIONAL EXPERIENCE

Senior Engineer, 1987-1993.

Systems Analyst, 1986-1987.

Naval Submarine Officer, 1981-1986.

Research Laboratory Technician, Liver Physiology Research, 1980-1981.

 

education

Westminster College, Fulton, Missouri

B.A., Double Major, Biology and Chemistry, 1980

United States Navy

Naval Nuclear Power Training (Masters Degree Equivalent), 1981-1982

 

certification

Oracle Developer, 1996

Certified Quality Engineer (inactive), 1992

 

computer skills

Word, Excel, PowerPoint, FrontPage, SharePoint, CorelDraw, Studio, Adobe Illustrator

 

security clearance

Secret, Department of Defense

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